Nvidia GeForce RTX 4070 Reduced To $549

by headtr1p, September 15 2023

Read more about the RTX 4070 here

It's another small victory for consumers and PC Gamers as retailers are selling the GeForce RTX 4070 at $50 below MSRP. This comes only a week after AMD released the RX 7800 XT and RX 7700 XT.

Nvidia has had their hands full since AMD unleashed their midrange beasts. The new RDNA 3 cards were priced aggressively and outvalued several of Nvidia's offerings. The first to fall was the RTX 4060 Ti 16GB, and Nvidia silently reduced its price by $50 to $449; this already happened a week before the AMD release. The RTX 4070 has now suffered the same fate, and retailers like Amazon and Newegg are selling the card at $549.

AMD vs Nvidia (Current Prices)

GeForce RTX 4070 $549
Radeon RX 7800 XT $499
GeForce RTX 4060 Ti 16GB $449
Radeon RX 7700 XT $449

The RX 7800 XT has taken the market by storm, offering superb 1440p performance at a very palatable price of $499. Benchmarks have shown it has a slight edge over the RTX 4070 in rasterisation, while Nvidia still lead in ray tracing and DLSS. AMD could soon be more competitive in upscaling as they are on the verge of unveiling FSR 3. Nvidia also has a slight advantage in efficiency, which can be significant if you stay in an area with high energy prices.

Another big selling point of the RX 7800 XT is the 16GB VRAM buffer, which is 33% more than the RTX 4070's 12GB VRAM. Modern AAA games are already pushing 12GB at higher resolutions, and Nvidia's RTX 40 Series has been criticised for its lack of VRAM.

That leaves us with a question: RX 7800 XT or RTX 4070? It's definitely not such an overhwelming AMD victory anymore, but they are still undercutting Nvidia by $50 while offering better rasterisation and 33% more VRAM. Paying $50 extra for the RTX 4070 gets you better ray tracing and upscaling, as well as improved efficiency.

Paying $50 extra for the RTX 4070 gets you better ray tracing and upscaling

We feel the extra $50 is justifiable, especially if you're keen on ray tracing, however it doesn't feel amazing spending $549 on a card with 12GB VRAM. While 12GB VRAM might be passable currently, one must also take future-proofing into account.

We're finally seeing some much needed competition between AMD and Nvidia in the midrange market, and consumers are winning all the way. Will we see even more price cuts from Team Green? FSR 3 might just force their hand.

Also read: The Best Graphics Cards To Buy In 2023